{"id":464,"date":"2020-04-24T21:46:18","date_gmt":"2020-04-24T16:16:18","guid":{"rendered":"https:\/\/www.ninjacart.in\/blog\/?p=464"},"modified":"2022-05-27T13:50:34","modified_gmt":"2022-05-27T08:20:34","slug":"harvest-the-farms-htf-initiative-by-ninjacart","status":"publish","type":"post","link":"https:\/\/dev.ninjacart.com\/blog\/harvest-the-farms-htf-initiative-by-ninjacart\/","title":{"rendered":"Harvest The Farms (HTF) &#8211; Initiative by Ninjacart"},"content":{"rendered":"<p>India\u2019s fresh food supply chain is the most fragmented in the world\u200a\u2014\u200abuilt on the shoulders of millions of farmers, who grow; millions of laborers, who harvest; millions of middlemen, who distribute and millions of retailers, who sell these vegetables &amp; fruits to billions of consumers\u200a\u2014\u200amoving the humble tomato from farm to our home, every day. <strong>Our nation\u2019s fragmented food supply chain is the largest employer in the world\u200a\u2014\u200a58% of India\u2019s workforce involved in Agriculture.<\/strong><\/p>\n<p>The COVID Crisis and lockdown has affected everyone in many ways, but it has ruthlessly affected the farmers, who keep the world fed.<\/p>\n<h2>So what\u2019s the&nbsp;problem?<\/h2>\n<p>The lockdown broke our fragmented\/multiparty supply chain, leaving the farmer with no ways to harvest, distribute and sell the produce<\/p>\n<ul>\n<li>Most of the city markets \/ Mandis are closed or heavily restricted<\/li>\n<li>Most of the middlemen have stopped operating due to uncertainty and risk<\/li>\n<li>Huge waiting time for vehicles and risk of contamination in the crowded market<\/li>\n<li>Major cases of inability of the vendors to honour the buy-back guarantees<\/li>\n<\/ul>\n<p>The farmer has no one to go to. The painful and obvious solution is to leave the produce <strong>unharvested to rot in the farms<\/strong>. For many farmers, the losses increase, if he attempts to harvest and distribute during these uncertain times. Beyond the monetary loss, the emotional and social pain he goes through to see his labour of love just waste away under the sun keeps him off the farm for months and years.<\/p>\n<p><strong>But, what if, you can harvest the entire farm without stepping out of your home?<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>. . .<\/strong><\/p>\n<p>At Ninjacart, we think it is possible. Our supply chain and technology can be put to use in partnership with YOU to minimize the pain (if not completely solve) of these farmers for the next few weeks. <strong>We can come together<\/strong> to harvest these unharvested farms.<\/p>\n<p>&nbsp;<\/p>\n<h2>Launching Harvest the Farms&nbsp;(HTF)<\/h2>\n<p>Under the HTF initiative, you can buy from the farmers, who are struggling to find a buyer, directly at a cheaper price, while Ninjcart takes care of the supply chain cost, so together we can feed the feeding hands.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-478\" src=\"https:\/\/www.ninjacart.in\/blog\/wp-content\/uploads\/2020\/04\/htf1.png\" alt=\"\" width=\"800\" height=\"184\" srcset=\"https:\/\/dev.ninjacart.com\/blog\/wp-content\/uploads\/2020\/04\/htf1.png 800w, https:\/\/dev.ninjacart.com\/blog\/wp-content\/uploads\/2020\/04\/htf1-300x69.png 300w, https:\/\/dev.ninjacart.com\/blog\/wp-content\/uploads\/2020\/04\/htf1-768x177.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>How does this work?<\/h3>\n<ol>\n<li>Ninjacart identifies the vegetables that are excess in supply and going unharvested in our farmer network<\/li>\n<li>We offer to buy these vegetables from farmers at a nominal price, where the farmer recovers the cost<\/li>\n<li>We offer these vegetables to customers at a lower price to increase the demand, so produce across farms are not left to rot in the farms<\/li>\n<li>Since we already ship other products, these products can ride along at very marginal cost in our supply chain (we will fund the supply chain cost for HTF products)<\/li>\n<\/ol>\n<h3>How to participate?<\/h3>\n<ul>\n<li>Customers can buy these products from Ninjacart Powered* stores on <strong>Zomato, Swiggy &amp; Dunzo<\/strong> across major cities\u200a\u2014\u200a<strong>Bangalore, Mumbai, Delhi-NCR, Ahmedabad, Pune and Chennai.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-491\" src=\"https:\/\/www.ninjacart.in\/blog\/wp-content\/uploads\/2020\/04\/swig.png\" alt=\"\" width=\"443\" height=\"208\" srcset=\"https:\/\/dev.ninjacart.com\/blog\/wp-content\/uploads\/2020\/04\/swig.png 443w, https:\/\/dev.ninjacart.com\/blog\/wp-content\/uploads\/2020\/04\/swig-300x141.png 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/p>\n<p><\/strong><strong><\/strong><\/li>\n<li>Customers can go the <strong>Zomato Market<\/strong> or <strong>Swiggy Grocery section<\/strong> or <strong>Dunzo App<\/strong>, search for nearest Ninjacart powered stores*, view products on offer and place order<\/li>\n<li>We are working with local authorities to launch in Hyderabad soon. Follow us on social media for updates<\/li>\n<li><strong>Support:<\/strong> In case of any queries\/issues\/suggestions, drop a mail to <a href=\"mailto:care@ninjacart.com\">care@ninjacart.com<\/a><\/li>\n<\/ul>\n<h3>Connect more farmers<\/h3>\n<p>In case you come across a farmer, who is struggling to sell the product, We will be happy to reach out and explore how we can help him through the \u201cHarvest the Farms\u201d Initiative. Mail the details to <a href=\"mailto:care@ninjacart.com\">care@ninjacart.com<\/a> or request call back at <strong>\u200e080-4711-2110 <\/strong>or&nbsp;DM us on <a href=\"https:\/\/twitter.com\/ninjacart\" target=\"_blank\" rel=\"noopener\">twitter<\/a><\/p>\n<p><em>P.S: This would not be possible without the courage and support of our thousands of employees, drivers, labourers, volunteers, government officials &amp; other supply chain partners. We stand deeply indebted to each and every Ninja out there making this possible.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\u2014 Thiru, Co-founder &amp; CEO, Ninjacart<\/p>\n<p style=\"text-align: center;\"><strong>. . .<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>* Local grocery stores partnering with Ninjacart for sourcing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under the HTF initiative, you can buy from the farmers, who are struggling to find a buyer, directly at a cheaper price, while Ninjcart takes care of the supply chain cost, so together we can feed the feeding hands.<\/p>\n","protected":false},"author":1,"featured_media":489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_wp_applaud_exclude":false,"footnotes":""},"categories":[21,118],"tags":[28,22,85,70,82,68,14,26,86,65,84,81,75,13,15,83,30,11,19,10,64],"class_list":["post-464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-updates-company","tag-agriculture","tag-agritech","tag-b2c","tag-coronavirus","tag-covid-19","tag-ecommerce","tag-farmers","tag-food","tag-food-delivery","tag-fruits","tag-helping-hand","tag-htf","tag-india-fights-coronavirus","tag-logistics","tag-ninjacart","tag-ninjacart-fights-coronavirus","tag-retail","tag-startups","tag-supply-chain","tag-technology","tag-vegetables"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harvest The Farms (HTF) - Initiative by Ninjacart - Ninjacart Blogs<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harvest The Farms (HTF) - Initiative by Ninjacart - Ninjacart Blogs\" \/>\n<meta property=\"og:description\" content=\"Under the HTF initiative, you can buy from the farmers, who are struggling to find a buyer, directly at a cheaper price, while Ninjcart takes care of the supply chain cost, so together we can feed the feeding hands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.ninjacart.com\/blog\/harvest-the-farms-htf-initiative-by-ninjacart\/\" \/>\n<meta property=\"og:site_name\" content=\"Ninjacart Blogs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ninjacart\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-24T16:16:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-27T08:20:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.ninjacart.com\/blog\/wp-content\/uploads\/2020\/04\/1_e2STKLnd4X65njRzjCdBbA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ninjacart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ninjacart\" \/>\n<meta name=\"twitter:site\" content=\"@ninjacart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ninjacart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dev.ninjacart.com\/blog\/harvest-the-farms-htf-initiative-by-ninjacart\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dev.ninjacart.com\/blog\/harvest-the-farms-htf-initiative-by-ninjacart\/\"},\"author\":{\"name\":\"Ninjacart\",\"@id\":\"https:\/\/dev.ninjacart.com\/blog\/#\/schema\/person\/b25ebe6f3ec9398a74ab52d78814689e\"},\"headline\":\"Harvest The Farms (HTF) &#8211; 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